UAE's Dubai - Beauty Tech, an emerging new tech trend, includes virtual try-on technologies and diagnostics powered by AI and AR that have already assisted hundreds of beauty firms in drastically improving sales while also boosting customer engagement and brand visibility.
Humans and cosmetics have a very long history together. The creation of green eyeshade from copper carbonate is only one illustration of how, 7,000 years ago, Egyptians viewed beauty as a symbol of holiness. Plato, a Greek philosopher, believed that aesthetics and philosophy were inseparable, and the Chinese were the first to paint their nails. Face paintings and other cosmetics have been utilized by tribes in Africa and elsewhere to signify connection, roles, and rank. Over the years, poets, artists, and philosophers have commented on the significance of beauty in many cultures.
Cosmetics in some shape or form have been used almost everywhere by both men and women. While the origins of beauty technology can be traced back to the earliest versions of paint and photo-editing software on desktop computers, the field really took off with the more recent development of AI and AR technologies, fundamentally altering the way we view beauty.
Despite the fact that packaged computer applications were the origin of beauty tech, major businesses have only recently begun to make significant investments in the sector. Alice Chang, the founder and CEO of Perfect Corp., said. The development of advanced beauty tech solutions, such as Perfect Corp.'s AR virtual try-on solution for makeup and AI skin diagnostic technologies for skincare firms, have contributed significantly to the increase in interest. With the prevalence of smartphones among consumers, they may quickly receive individualized beauty advice by taking a photo of themselves wearing various makeup tones.
Beauty today is not a one-size-fits-all concept, and when customers browse for new makeup products, they look for individualized guidance and suggestions from manufacturers. The potential of AR and AI technologies for beauty firms to cater to unique customers and their particular beauty demands, as well as the deep learning algorithms that underpin this technology, have really helped brands offer mass-scale customisation to their customers. At the help of these technologies, each consumer may virtually try on things with the click of a button and get customized product recommendations and regimens.
77 percent of consumers have chosen, recommended, or paid extra for a brand that offers a personalized service or experience, according to a recent Forrester survey. A startling 71 percent of shoppers express frustration when shopping experiences are not tailored to their particular needs, according to a recent Forbes article.
This data shows that the availability of beauty tech tools and personalisation techniques is necessary to ensure the success of both new and established beauty brands by fostering positive customer experiences and shopping journeys.
As more consumers become acclimated to buying online and look for more chances for customisation, Alice Chang emphasizes that "AI and AR technology is fast becoming a significant aspect of a beauty brand's digital transformation strategy and beauty tech breakthroughs." In addition to boosting consumer confidence while making purchases, she continues, "Virtual try-on and personalized product recommendations also give brands and retailers a chance to reinvent their consumer journey."
The use of augmented reality (AR) technologies, such as Perfect Corp.'s virtual try-on services, is becoming important to entertain and engage beauty shoppers while they make their purchasing decisions. More than ever, consumers are looking to digital platforms for guidance and inspiration on beauty products. Millions of digital cosmetics styles have been experimented on on Perfect Corp.'s YouCam Makeup app just in 2021. Try-before-you-buy opportunities are essential for developing individualized and captivating shopping experiences that foster purchase confidence as the world recovers from the pandemic. Since its inception, augmented reality (AR) virtual try-on technology has made significant strides, making it possible for beauty companies to offer interactive, incredibly lifelike digital experiences for the entire range of color cosmetics products, including lipstick, eye shadow, eyebrow, eyeliner, mascara, blush, highlighter, and foundation.
Source: Zawya
UAE's Dubai - Beauty Tech, an emerging new tech trend, includes virtual try-on technologies and diagnostics powered by AI and AR that have already assisted hundreds o...
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